#iamkyosei

Here's the picture: Canon, a multinational corporation founded in 1937 and headquartered in Japan, had recently found itself slightly out of focus with Gen Z when it comes to relatability. So, we decided to refocus that lens.​

With a strong emphasis on individuality and self-expression, our #IAmKyosei campaign set out to speak to three personas: the Purposeful Empath, the Creative Spirit and the Fun Futurist. How? Through what Gen Z loves best: short-form videos filled with their own unique brand of energy, while weaving in the Kyosei philosophy that guides Canon into its messaging. ​

Check out the project below!

WORK DONE: Concept ideation, storytelling, content creation, visual design and V/O script writing