#iamkyosei Campaign

For this specific campaign, we were tasked to re-brand Canon for Gen Z.

How? By turning Canon’s philosophy of Kyosei into something that they could resonate with in this day and age. Distilling the concept for 3 distinct personas: the Creative Spirit, the Purposeful Empath and the Fun Futurist.

Ideating the idea together with my team, I wrote voice-over scripts, microsite copy and created visual stickers that KOLs would use in their videos while promoting this campaign.

Click on the image below to be brought to the campaign’s microsite!

WORK DONE: Concept ideation, storytelling, content creation, visual design and V/O script writing