Always One Step Ahead Campaign

Like trading? The average Singaporean has probably thought of it at least once thanks to our overt concern with financial safety. Vantage Markets, wanting to promote the positive benefits of using their platform to trade, was seeking to produce a series of videos to do just that.

After the initial stages of conceptualisation, we ended up going with a cheeky tonality that would make liberal use of visual puns. I wrote a series of voice-over scripts that matched the visuals, while keeping in mind the cheeky tone of the entire campaign.

One of these videos reached around 800,000 views.