R50 Launch Campaign

Another Canon camera launch, what a shocker. This particular project saw me working with 4 big names in Singapore when it comes to vlogging - as the intention was to position this new R50 camera as the go-to vlogging tool for anyone looking to get into vlogging.

For this, I was tasked with coming up with voice-over scripts that would sell the functionality of the camera, and writing the social media captions alongside the accompanying brochure copy.

The headline, 'Move Into A New Realm', plays on how the previous incarnation of the model, being the 'M50' and part of the M system, was now moving into being the 'R50'.