Launch Video

Skin care’s important, which is why a local brand promoting products that help keep your skin clean is probably really appealing to Singaporeans.

A newly launched Singaporean skincare product range, The Fundamental's main concept was that it uses simple concepts to help the customer reconnect with the foundation of their skin. This project saw me write a script and create a storyboard inspired by famous luxury skincare brands, with its tonality being inspirational while informative at the same time.

Please click on the image to view the video.