iHerb Social Media

iHerb is an American e-commerce store that offers health and wellness products for the everyday consumer. You’ve probably heard of it by now judging from how many ads they run these days on Instagram. Trust me, I’m as annoyed as you are seeing them. I apologise in advance.

For this project, I was tasked to handle the social media content and editorial for iHerb's Instagram by ensuring all visuals meet proper brand guidelines while being engaging for followers. I did this over the course of 2024. This process covered multiple types of created content, such as reels, animated posts, and static images.

Click on the images to view some selected posts that went through my visual and copy-editing.